{"title":"Audits","description":"","products":[{"product_id":"48-hour-seo-audit","title":"48-Hour Product Page SEO \u0026 Clarity Audit","description":"\u003cdiv data-sentry-source-file=\"block-draggable.tsx\" data-sentry-component=\"Draggable\" class=\"group\/block relative -ml-10 -mr-12 pl-10 pr-12 pb-2 last:pb-0\"\u003e\n\u003cdiv class=\"flow-root\"\u003e\n\u003cdiv data-block-id=\"MIwruDANR-\" class=\"slate-p slate-selectable slate-p m-0 leading-relaxed text-inherit\" data-slate-node=\"element\"\u003e\n\u003cp\u003e\u003cspan\u003eA written, plain-English audit of your key product pages so you know exactly what to fix first to get found on Google and turn more visitors into buyers.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-block-id=\"MIwruDANR-\" class=\"slate-p slate-selectable slate-p m-0 leading-relaxed text-inherit\" data-slate-node=\"element\"\u003e\n\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"mt-4 first:mt-0\"\u003eBy the end of the audit, you'll have:\u003c\/h3\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eA clear view of\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewhere your product pages are holding you back\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(SEO + clarity + trust).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eA\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eprioritised fix list for the next 30 days\u003c\/strong\u003e, written so you can implement it yourself (or with your toolkit).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eA better understanding of how\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ehomepage, collections and product pages work together\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor search and sales.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eSpecific examples of\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eimproved titles, meta descriptions and product copy snippets\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eyou can lift and apply.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003eWhat You Receive:\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eA single Google Doc, usually 5–8 pages:\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e1. 1-page Snapshot Summary\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"list-style-type: none;\"\u003e\n\u003cul\u003e\n\u003cli\u003e“What’s working” – 3–5 quick wins they already have in place.\u003c\/li\u003e\n\u003cli\u003e“What’s costing you sales\/visibility” – 3–5 key issues.\u003c\/li\u003e\n\u003cli\u003eTop 5 actions for the next 30 days.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e2. Homepage \u0026amp; Collection Review (1–2 pages)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"list-style-type: none;\"\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eSEO basics: title, meta, headings, on-page text.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eClarity: who it’s for, what they sell, where to click.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eTrust: social proof, policies, delivery clarity.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e3–5 recommended changes, with example wording.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e3. Product Page SEO \u0026amp; Clarity Review (for 3 products) (2–3 pages)\u003c\/strong\u003e\u003cbr\u003eFor each of the 3 product pages:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"list-style-type: none;\"\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhat’s working (1–2 bullets).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhat’s unclear or missing (SEO, benefits, objections, images).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eSpecific recommendations:\n\u003cul\u003e\n\u003cli style=\"list-style-type: none;\"\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eImproved SEO title \u0026amp; meta description examples.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eSuggested opening paragraph angle.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eBullet\/FAQ ideas.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eAny key internal links to add.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e4. 30-Day Action Plan (1–2 pages)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"list-style-type: none;\"\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eWeek 1: “Fix these 3–5 things first” (quick wins).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWeek 2: “Upgrade these product page elements” (copy, images).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWeek 3–4: “Add 1–2 supporting content pieces” (blog\/guides) and repeat process for next set of products.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eOptional: where your SEO Starter Kit \/ Playbook plug in as resources.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003eWhat this isn't:\u003c\/h3\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eThis is not a technical SEO audit – I won’t go into crawl logs or custom code fixes. Instead, it’s focused on\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eproduct page SEO and customer clarity you can actually change yourself\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou’ll get\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eexamples and fix lists\u003c\/strong\u003e, not just a score or a vague checklist.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eI’ll show you\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewhere to start in the next 30 days\u003c\/strong\u003e, not drown you in an 80‑point report.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eLimited slots\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003eLimited to \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cstrong class=\"slate-bold\"\u003e\u003cspan data-slate-string=\"true\"\u003e5 audits per week\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003e so you get a fast turnaround.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Product Business Toolkit","offers":[{"title":"Default Title","offer_id":57364695974236,"sku":null,"price":197.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"seo-product-page-makeover-for-small-ecommerce-brands","title":"SEO Product Page Copy Makeover for Small Ecommerce \u0026 Shopify Brands (3 Pages)","description":"\u003cp class=\"mt-4 first:mt-0\"\u003eDone-for-you SEO product page copywriting for small product-based shops – I fully rewrite 3 key product pages so they’re clear, compelling and ready to rank.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eIf you’re already selling online but most visitors skim your product pages and leave, it’s usually not because your products are bad.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eIt’s because:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eyour product titles don’t match what people are actually searching,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eyour descriptions feel flat or confusing, and\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eyour pages don’t answer the simple questions buyers have before they click “Add to cart”.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eGeneric SEO advice tells you to “add keywords”. Copywriting advice tells you to “tell a story”. Neither of those helps you sit down and\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003efix 3 real product pages this month\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eSEO Product Page Copy Makeover – Starter Bundle\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a done-for-you service where I take 3 of your most important product pages and:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003egive them\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eSEO-focused titles and meta descriptions\u003c\/strong\u003e,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003erewrite the copy so it sounds like you and speaks to your real customers, and\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003emake each page much more likely to rank\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eand\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003econvert.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou walk away with copy you can paste straight into Shopify (or your platform of choice), plus a structure you can reuse on future products.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eWho this is for\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThis makeover is for you if:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou run a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esmall product-based ecommerce shop\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(especially on Shopify).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou already get some traffic or sales, but your product pages feel\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003emuddled, generic or thin\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou don’t have the time or headspace to learn SEO copy from scratch – you just want\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e3 key pages done properly\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou like\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewritten, no-fluff communication\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand are happy to fill in a short intake form.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou want copy that feels like\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eyou\u003c\/em\u003e, not like a robot, while still using\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eSEO best practices\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eIf you’re still at the idea stage or don’t yet know who your ideal customer is, this offer is probably too soon. If you’re selling, but under-optimised, you’re in the right place.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eWhat’s included in the Starter Bundle (3 product pages)\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eFor each of your 3 chosen product pages, you get:\u003c\/p\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e1. SEO foundations for each page\u003c\/h3\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eKeyword focus\u003c\/strong\u003e\u003cbr\u003eA clear main keyword phrase for each product page (what your ideal customer might actually type into Google).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eNew SEO title (meta title)\u003c\/strong\u003e\u003cbr\u003eShort, search-friendly and benefit-led, tailored to your brand.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eNew meta description\u003c\/strong\u003e\u003cbr\u003eUp to ~155 characters, written to attract clicks – includes your main keyword, key benefits and a gentle call to action.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e2. Fully rewritten product descriptions (ready to paste)\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou get a complete, structured product description for each page:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eNew product name \/ on-page H1\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(clear and descriptive, keyword-aware where natural).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eIntro paragraph (2–4 sentences)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat quickly answers:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhat is this?\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWho is it for?\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhat does it help them do\/feel?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eBenefit bullets (3–5)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat explain how the product helps, not just what it is.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eFeature\/details bullets (3–5)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor size, materials, options and key specs.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eCare \/ how-to-use line(s)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eso buyers know how to look after or use the product.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eMini FAQs (2–3)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat tackle common objections (fit, scent strength, delivery, gifting, etc.).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eAll written in plain English, aligned with your brand voice.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e3. Image alt text \u0026amp; internal linking suggestions\u003c\/h3\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eAlt text suggestions\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor 3–5 key images per product:\u003cbr\u003eshort, descriptive lines to support accessibility and SEO.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eInternal link suggestions\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor each product page:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ewhich collection(s) to link to,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ewhich blog posts or guides to link from or to,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eexample sentences to use as anchor text.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThese make your product pages more connected and easier for both customers and Google to navigate.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e4. One easy-to-read delivery document\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eAll three makeovers are delivered in a single Google Doc, clearly labelled per product:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e“Before” snapshot (optional, brief).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e“New SEO title \u0026amp; meta description” section.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e“New on-page copy” (intro, bullets, FAQs) ready to paste.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e“Alt text \u0026amp; internal link suggestions”.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eOptional notes: “Why this version works better” (1–2 bullets).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou can hand this to whoever updates your website, or paste the copy in yourself.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eHow it works (step-by-step)\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eStep 1 – Book your Starter Bundle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou complete checkout and receive a link to a short intake form.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou’ll share:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e3 product URLs,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ea short description of your ideal customer,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e3 words for your brand voice,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eany must-mention details (e.g. certifications, ingredients, special processes).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eStep 2 – I review and rewrite your 3 product pages\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eBehind the scenes, I:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ereview your existing product pages and any linked content,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003esense-check keywords and product positioning,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003edraft SEO titles, meta descriptions and copy using my own frameworks (and AI as a drafting helper, where useful),\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ethen edit everything by hand so it feels natural, clear and on-brand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eStep 3 – Receive your makeover document\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eWithin\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e7 business days \u003c\/strong\u003eyou’ll receive:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ea Google Doc with all 3 product page makeovers,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ecopy-and-paste sections for your SEO fields and product descriptions,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003esuggestions for alt text and internal links.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eStep 4 – Implement \u0026amp; ask for tweaks\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou (or your developer) paste the copy into your store.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou can request\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eone round of light revisions\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewithin 7 days of delivery (small tweaks, not full rewrites).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eWhat kind of results can you expect?\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eI can’t guarantee rankings (no one ethical can), but this makeover is designed to:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003emake your product pages\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003emuch clearer for humans\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– who it’s for, what it does, why it’s worth it,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ealign your titles and descriptions with\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003erealistic keyword phrases\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eyour customers might search,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003egive you a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ereusable structure\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eyou can apply to future products,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ereduce pre-purchase friction by answering common questions upfront.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eOver time, that tends to mean:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003emore relevant traffic,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ebetter add-to-cart and conversion rates,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003efewer “what is this \/ how do I…?” DMs and emails.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003ePricing \u0026amp; scope\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eSEO Product Page Copy Makeover – Starter Bundle (3 Pages)\u003c\/strong\u003e\u003cbr\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eInvestment: £250\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eIncludes:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e3 fully rewritten, SEO-conscious product pages.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eNew SEO titles and meta descriptions for each page.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eAlt text and internal linking suggestions.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eOne round of light revisions within 7 days.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eScope is intentionally small and focused so you can\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esee a noticeable difference on your 3 most important products\u003c\/strong\u003e, without committing to a huge copy project.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eFAQs\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eQ. Do I need to be on Shopify?\u003c\/strong\u003e\u003cbr\u003eNo. The structure works for any ecommerce platform. Many clients are on Shopify, so some of my language leans that way, but you can use this makeover on WooCommerce, Wix, Squarespace, etc.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eQ. Will this fix my technical SEO?\u003c\/strong\u003e\u003cbr\u003eNo. This is\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003enot\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ea technical SEO audit. I’m focusing on the parts you can control easily as a small product-based business owner: product titles, descriptions, meta tags, on-page copy, and internal links.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eQ. Can you do more than 3 product pages?\u003c\/strong\u003e\u003cbr\u003eFor this Starter Bundle, the scope is 3 pages. If you’d like more pages after we’ve worked together, we can discuss a follow-on package, but I recommend starting with your top 3 first.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eQ. What if I don’t know my brand voice?\u003c\/strong\u003e\u003cbr\u003eYou don’t need a 20-page brand deck. I’ll ask you for:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e3 words that describe how you’d like to sound,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eany examples of past copy that feel like “you”,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eany words or tones you want to avoid.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eI’ll also look at your website to match your existing tone.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eQ. How quickly will I get my new copy?\u003c\/strong\u003e\u003cbr\u003eTurnaround is typically\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewithin 7 business days\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eof receiving your completed intake form and product links. You’ll see the current turnaround on the checkout page.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eQ. Can you upload the copy into my store for me?\u003c\/strong\u003e\u003cbr\u003eRight now this is a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewritten-only service\u003c\/strong\u003e. I’ll provide everything in a clear Google Doc – you or your tech person can paste it into your store. (If you’re really stuck with this, you can mention it in your intake and we can discuss light implementation help.)\u003c\/p\u003e","brand":"The Product Business Toolkit","offers":[{"title":"Default Title","offer_id":57482061578588,"sku":null,"price":250.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"72-hour-meta-ads-snapshot-audit-for-product-shops-facebook-instagram-ads-audit-for-small-ecommerce-brands","title":"72‑Hour Meta Ads Snapshot Audit for Product Shops (Facebook \u0026 Instagram Ads Audit for Small Ecommerce Brands)","description":"\u003cp class=\"mt-4 first:mt-0\"\u003eA written Meta ads account audit for small product‑based businesses that shows you what’s wasting budget, what’s working, and the simplest Facebook \u0026amp; Instagram ads structure to test next.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eIf you’ve been running\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eFacebook and Instagram ads for your online shop\u003c\/strong\u003e, you might be wondering:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e“Which campaigns are actually working?”\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e“Why is my cost per purchase so high?”\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e“Do I really need all these ad sets… or am I just wasting money?”\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eAds managers, agencies and YouTube tutorials can leave you with a more complicated account than you ever wanted – and no clear answer on what to fix first.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e72‑Hour Meta Ads Snapshot Audit for Product Shops\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eone‑off, written Meta ads audit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003edesigned specifically for\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esmall ecommerce and Shopify stores\u003c\/strong\u003e. I dig into your recent Facebook \u0026amp; Instagram ads performance and give you:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ea clear picture of\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewhat’s working\u003c\/strong\u003e,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ea honest view of\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewhat’s wasting budget\u003c\/strong\u003e, and\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ea simple, product‑based\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ecampaign structure\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eyou can test next.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eNo retainers, no ongoing management – just a fixed‑fee, plain‑English\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta ads performance audit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eyou can act on immediately.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eWho this Meta ads audit is for\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThis\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta ads audit for small ecommerce businesses\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis ideal if:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou run a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esmall product‑based brand\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(especially on Shopify or similar).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou’ve already spent some money on\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eFacebook \u0026amp; Instagram ads\u003c\/strong\u003e, but results feel inconsistent or expensive.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYour Meta ads account has\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003emultiple campaigns and ad sets\u003c\/strong\u003e, and you’re not sure which ones to keep, kill or consolidate.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou want a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewritten Facebook ads account audit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eyou can refer back to, not a hard‑to‑follow Zoom call.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou’re ready to keep running your own ads, but want a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eclear, expert second opinion\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ebefore you spend more.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eIt’s not the right fit if:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou haven’t run any Meta ads at all yet (the\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eStarter Kit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eor\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eFirst Campaign Setup\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eare better starting points).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou’re looking for ongoing “done‑for‑you” management (this is a fixed‑fee written audit, not a monthly service).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eWhat I review in your Meta ads account\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThis is a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta ads account audit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efocused on helping small product‑based shops make better decisions with limited budgets.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eI’ll review the last\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e30–90 days\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eof your Meta ads performance (via screenshots\/export or read‑only access) and look at:\u003c\/p\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e1. Recent performance (30–90 days)\u003c\/h3\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eOverall spend and results.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eCost per purchase, cost per add‑to‑cart, or other key events (where available).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eAny obvious red flags (e.g. huge spend with almost no conversions).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e2. Campaign \u0026amp; ad set structure\u003c\/h3\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eCampaign objectives (Sales, Traffic, etc.) and whether they match your goals.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eHow many campaigns and ad sets you’re running.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eBudget split between\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eprospecting (cold)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eretargeting (warm)\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhether your structure is\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003etoo fragmented\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor your current budget.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThis is essentially a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eFacebook ads structure audit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– making sure your account shape makes sense for a small shop.\u003c\/p\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e3. Targeting \u0026amp; audiences\u003c\/h3\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhich audiences you’re using: broad, interest‑based, lookalikes, warm segments.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhether you’re:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eover‑targeting or under‑targeting,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003emissing obvious warm audiences (e.g. site visitors, IG engagers),\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eusing realistic audience sizes for small budgets.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e4. Creative mix (angles, formats, volume)\u003c\/h3\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eTypes of creatives you’re running:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003estatic images, carousels, simple videos, UGC‑style.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eAngles and messages:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eproduct‑focused, benefit‑led, social proof, gift‑focused, etc.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhether you have enough creative variety to learn anything.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThis acts as a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eFacebook ads creative audit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor ecommerce shops – not “is it pretty?”, but “is it clear and fit for purpose?”.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eWhat you receive (written audit deliverables)\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou’ll receive a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eGoogle Doc audit report\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(usually 5–8 pages) within\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e72 hours\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eof sending your intake + screenshots\/read‑only access.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eIt includes:\u003c\/p\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e1. One‑page Snapshot Summary\u003c\/h3\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eWhat you’re doing well\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– 3–5 positives so you know what to keep.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eWhere you’re leaking budget\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– the main issues costing you money.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eTop 5 actions for the next 30 days\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– ordered by impact and ease.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThis is your “read this first” page – perfect to share with a partner or VA.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e2. Structure section: what to keep, kill and consolidate\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eA clear\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta ads structure audit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor small budgets:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhich campaigns\/ad sets to\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ekeep as‑is\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhich to\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eswitch off immediately\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(and why).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhich can be\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003econsolidated\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003einto a simpler structure.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou’ll also get a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003erecommended “simple account structure”\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor your current stage, usually:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e1–2 prospecting campaigns, and\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e1 warm retargeting campaign.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eEach with clear notes on budget split.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e3. Targeting section: recommended audiences for your stage\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eA practical\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003etargeting audit and plan\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eHow to simplify your targeting:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ewhen to go broad,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ewhen to use a couple of key interests,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ewhen lookalikes make sense (or don’t) for your data size.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eRecommended:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ecold audiences,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ewarm audiences (website visitors, IG\/FB engagers, purchasers, add‑to‑carts).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eNotes on minimum audience sizes and realistic expectations for\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esmall ecommerce brands\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou’ll walk away knowing\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewho\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto point your ads at, and who to pause for now.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e4. Creative section: angles, hooks and formats\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou’ll get a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ecreative audit and idea bank\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003etuned to product shops:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhat your current creative mix is missing (e.g. no social proof, no clear product shots, too much text).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003e3–5 hook and angle ideas\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003etailored to your products, e.g.:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eeveryday use vs gift‑focused,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eslow evenings vs practical utility,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eproblem\/solution vs “treat yourself” messaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eSuggestions on which formats to prioritise:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003estatic vs carousel vs simple video,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ewhen to use UGC‑style content.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou can plug these directly into your existing setup or into my\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eStarter Kit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\/\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eFirst Campaign Setup\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eframework.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eHow it works\u003c\/h2\u003e\n\u003col class=\"list-decimal space-y-0.5 mt-2 mb-5 [\u0026amp;_ol]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ol\u0026gt;li]:ml-4 [\u0026amp;_ol\u0026gt;li]:my-1 [\u0026amp;_ol]:list-[lower-alpha] [\u0026amp;_ol_ol]:list-[lower-roman]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eBook your 72‑Hour Meta Ads Snapshot Audit (£197)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou’ll get a confirmation and link to a short intake form.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eComplete the intake form\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eShare:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eyour store URL,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ea quick summary of your products and ideal customer,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eyour ad spend range in the last 30–90 days,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ehow you currently measure success (ROAS, purchases, leads, etc.).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eSend performance data\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eEither:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eprovide read‑only access to your Meta ads account, or\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003esend screenshots\/export of key reports (I’ll tell you exactly what I need).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eI complete your Meta ads audit in 72 hours\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eI review your account using my checklists, plus AI‑assisted pattern spotting where helpful,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ethen write your\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eplain‑English audit report\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eReceive your written report (Google Doc)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eIncludes your one‑page summary, structure\/targeting\/creative sections and 30‑day action plan.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou can implement yourself or use it to brief future help.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003ePricing \u0026amp; format\u003c\/h2\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eService:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e72‑Hour Meta Ads Snapshot Audit for Product Shops\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003ePrice:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e£197\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(fixed fee, one‑off)\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eFormat:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWritten audit in Google Doc format (you can download as PDF if you prefer).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eDelivery time:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWithin\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e72 hours\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eof receiving your completed intake + data\/screenshots.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eScope:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eReview of your\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eexisting\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFacebook \u0026amp; Instagram ads; no live implementation or ongoing management.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eFAQs\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eDo you log into my Meta ads account?\u003c\/strong\u003e\u003cbr\u003eIf you’re comfortable, yes – via read‑only access. If not, I’ll guide you to export\/screenshot the specific reports I need. Either way, you receive the same written Facebook ads audit report.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eIs this a Meta ads coaching call?\u003c\/strong\u003e\u003cbr\u003eNo. This is a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewritten Meta\/Facebook ads audit\u003c\/strong\u003e. There are no calls. You get a clear Google Doc with findings and recommendations you can revisit any time.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eWill you manage my campaigns after the audit?\u003c\/strong\u003e\u003cbr\u003eNot as part of this service. If you’d like help designing your next campaign, you can pair this with the\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta Ads First Campaign Setup (£225)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eDFY offer, which uses the audit as a starting point.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eIs this suitable for very small ad spend?\u003c\/strong\u003e\u003cbr\u003eYes, as long as you’ve run\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esome ads in the last 30–90 days\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(even at low spend). I specialise in\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta ads audits for small ecommerce businesses\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewith modest budgets.\u003c\/p\u003e","brand":"The Product Business Toolkit","offers":[{"title":"Default Title","offer_id":57614754808156,"sku":null,"price":197.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"meta-ads-first-campaign-setup-for-small-product-shops-done-for-you-facebook-instagram-ads-setup","title":"Meta Ads First Campaign Setup for Small Product Shops (Done‑For‑You Facebook \u0026 Instagram Ads Setup)","description":"\u003cp class=\"mt-4 first:mt-0\"\u003eI’ll design your first simple, testable Meta ads campaign for your small ecommerce brand, so you can start learning from Facebook \u0026amp; Instagram ads without wasting budget.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou know Meta ads could help you grow your\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eonline shop\u003c\/strong\u003e, but every time you open Ads Manager you freeze.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou don’t know:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ewhich campaign objective to pick,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ehow much budget to set,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ewho to target, or\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ewhat to write in your first ads.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou don’t want to become a full‑time media buyer. You just want someone who understands\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta ads for small ecommerce businesses\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eset up your first campaign properly\u003c\/strong\u003e, so you can run and learn from it.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta Ads First Campaign Setup for Small Product Shops\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003edone‑for‑you Meta ads campaign setup service\u003c\/strong\u003e. I design a simple, realistic first campaign for your product‑based brand and deliver it as a clear\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eGoogle Doc playbook\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eyou can follow – with an optional add‑on if you want me to build it directly in your Ads Manager later.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eWho this DFY Meta ads setup is for\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThis\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta ads campaign setup service\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis ideal if:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou run a small product‑based ecommerce brand (Shopify or similar).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou’re new to Meta ads or have only boosted posts.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou want to run\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eone test campaign the right way\u003c\/strong\u003e, not a dozen random ones.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou’re happy to implement the setup yourself, but want a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003edone‑for‑you plan\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto follow.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou’re working with\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e£5–£20\/day\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eas a test budget and want to minimise waste.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eIt’s not for:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ebrands spending many thousands per month and needing complex structures,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ebusinesses wanting full ongoing management, or\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003enon‑product‑based offers (courses, local services – this is built for product shops).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eWhat’s included in the Meta Ads First Campaign Setup\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThis is a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003efixed‑fee, one‑campaign setup\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003etailored to your products and budget.\u003c\/p\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e1. Campaign objective, budget \u0026amp; structure\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eI’ll design a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esingle, simple campaign structure\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat makes sense for your stage, usually:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e1 prospecting campaign (cold)\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ewith 1–2 ad sets\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eand 2–4 ads\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou’ll receive clear recommendations on:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eCampaign objective\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(e.g. Sales\/Conversions).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eDaily budget range\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ebased on your comfort level and product pricing.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eHow to split spend between any cold and warm elements (if warm traffic exists).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThis gives you a safe, structured way to start advertising on Facebook \u0026amp; Instagram as a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esmall online shop\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e2. Audience setups (who to target)\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eI’ll define\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewho your ads should reach\u003c\/strong\u003e, based on your products, price point and current audience size.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYour setup will include:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eCold audiences:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eBroad (no interests) and\/or\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e1–2 carefully chosen interests relevant to your niche.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eWarm audiences (if available):\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eWebsite visitors,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eInstagram\/Facebook engagers,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eAdd‑to‑cart without purchase (if volume allows).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eFor each audience, you’ll get:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ea simple description (e.g. “UK, women 25–45, interests in scented candles and home decor”),\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003enotes on why it makes sense for your brand,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eguidance on when to expand or simplify as data grows.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e3. Done‑for‑you ad copy (2–4 ads)\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou’ll receive\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e2–4 complete ad copy sets\u003c\/strong\u003e, ready to paste into Ads Manager:\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eEach set includes:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ePrimary text\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(longer text above the image), such as:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ea clear benefit‑led cold intro,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ea social‑proof‑focused warm message,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eor a launch\/promo variation (if relevant).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eHeadlines\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(the bold line under the image)\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ee.g. “Calm evenings in a soy candle gift set”.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eShort description\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(optional)\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e1–2 short lines to add context (shipping, quality, origin).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eCopy will be written in\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eplain English\u003c\/strong\u003e, matched to your brand tone as much as possible from your intake.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e4. Creative brief for each ad\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou don’t have to guess what your ads should look like.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eFor each ad concept I’ll include a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ecreative brief\u003c\/strong\u003e, covering:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eWhat type of asset to use:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003estatic product photo,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003elifestyle shot,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003esimple UGC‑style video.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eWhat the image\/video should show:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ehero product details vs in‑use scenes,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003econtext (e.g. on a bedside table, worn on a person).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eSuggested text overlay (if any):\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eshort, 3–5 word phrases that won’t clutter your creative.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThe angle:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003esocial proof (reviews, “best‑seller”),\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eproblem\/solution (e.g. “tired of scratchy pyjamas?”),\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ebenefit‑focused (“restful evenings in a candle set”).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou can use these briefs to:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eshoot quick DIY content on your phone,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ebrief a photographer\/UGC creator, or\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eplug into your Creative Studio to generate visuals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e5. Implementation playbook (Google Doc)\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eEverything is delivered in a single\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eGoogle Doc playbook\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eyou can keep and reuse.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eInside the doc you’ll find:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eCampaign summary (objective, daily budget, date range).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eAd set breakdowns (audiences, placements if relevant).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eAd copy and creative briefs grouped together.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eSuggested\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003estep order\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor building the campaign inside Ads Manager.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou (or a VA) can follow it line‑by‑line to build your first campaign.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eHow the DFY Meta ads setup works\u003c\/h2\u003e\n\u003col class=\"list-decimal space-y-0.5 mt-2 mb-5 [\u0026amp;_ol]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ol\u0026gt;li]:ml-4 [\u0026amp;_ol\u0026gt;li]:my-1 [\u0026amp;_ol]:list-[lower-alpha] [\u0026amp;_ol_ol]:list-[lower-roman]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eBook your Meta Ads First Campaign Setup (£225)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou’ll get a confirmation and link to a detailed intake form.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eComplete the intake form\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eShare:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eyour products\/collections,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eideal customer description,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ebrand voice preferences (3 words + examples),\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eyour comfortable daily test budget,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eany previous ads experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eI design your campaign\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eI map your offer to a beginner‑friendly\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta ads campaign setup\u003c\/strong\u003e:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003estructure, audiences, ad copy, creative briefs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eReceive your Google Doc playbook\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eWithin the agreed timeframe (e.g. 5–7 business days), you’ll receive your full setup document.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eYou implement (or add a done‑for‑you build add‑on later)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou (or your team) build the campaign using the doc.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eIf you’d like, we can discuss a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eseparate, optional “I’ll build this in your Ads Manager” add‑on\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eonce you’ve seen the plan.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003ePricing \u0026amp; format\u003c\/h2\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eService:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMeta Ads First Campaign Setup for Small Product Shops\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003ePrice:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e£225\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(fixed fee)\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eFormat:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWritten campaign setup playbook (Google Doc)\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eScope:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eOne core campaign setup (1 campaign, 1–2 ad sets, 2–4 ads), not ongoing management.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eAdd‑ons:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eOptional implementation‑in‑account can be scoped separately later.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eFAQs\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eDo you actually launch the ads for me?\u003c\/strong\u003e\u003cbr\u003eBy default, this is a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewritten campaign setup\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eyou implement yourself. If you’d like me to build it directly in your Ads Manager, we can discuss this as a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eseparate add‑on\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eafter you’ve reviewed the plan.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eDo I need a Meta ads account and pixel already set up?\u003c\/strong\u003e\u003cbr\u003eYes, you’ll need a Meta Business Manager and basic tracking in place (pixel or Conversions API). If you’re not sure, we can quickly sense‑check your readiness before you book.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eIs this only for Shopify stores?\u003c\/strong\u003e\u003cbr\u003eNo, but it’s optimised for\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esmall ecommerce \/ product‑based businesses\u003c\/strong\u003e. Shopify, WooCommerce, Squarespace, Wix, etc. are all fine – as long as you sell physical products online.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eWhat if I’ve never run ads before?\u003c\/strong\u003e\u003cbr\u003eThat’s exactly what this\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003efirst campaign setup service\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis for. You don’t need prior ads experience – the playbook explains what you’re doing and why in plain English.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eWill you optimise the campaign after it goes live?\u003c\/strong\u003e\u003cbr\u003eOngoing optimisation is not included in this package. However, you can later pair this setup with a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta Ads Snapshot Audit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eif you’d like a written review of how your first campaign performed.\u003c\/p\u003e","brand":"The Product Business Toolkit","offers":[{"title":"Default Title","offer_id":57614830666076,"sku":null,"price":225.0,"currency_code":"GBP","in_stock":true}]}],"url":"https:\/\/theproductbusinesstoolkit.co.uk\/collections\/audits.oembed","provider":"The Product Business Toolkit","version":"1.0","type":"link"}