{"title":"Meta Ads","description":"","products":[{"product_id":"meta-ads-starter-kit-for-product-based-shops","title":"Meta Ads Starter Kit for Product‑Based Businesses (Facebook \u0026 Instagram Ads for Online Shops)","description":"\u003cp class=\"mt-4 first:mt-0\"\u003eA plain‑English Meta ads toolkit that shows small ecommerce and Shopify brands exactly how to set up simple, testable Facebook \u0026amp; Instagram campaigns without wasting budget or hiring an agency.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eRunning\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eFacebook and Instagram ads for a small ecommerce business\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecan feel impossible.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou open Ads Manager and see a wall of switches, objectives and audiences. You’ve heard that Meta ads can grow your\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eonline shop\u003c\/strong\u003e, but you’re scared of pouring money into a black hole.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou don’t want a huge course or an expensive agency. You want a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta ads starter kit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003edesigned specifically for\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esmall product‑based businesses\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eclear guidance on\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewhat campaigns to run\u003c\/strong\u003e,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003esimple rules for\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ebudget and expectations\u003c\/strong\u003e, and\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003edone‑for‑you\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003echecklists, blueprints and copy prompts\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eso you can get your first test campaigns live in a weekend.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThat’s exactly what the\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta Ads Starter Kit for Product‑Based Shops\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003egives you.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eWho this Meta Ads Starter Kit is for\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThis Facebook \u0026amp; Instagram ads toolkit is designed for:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eSmall product‑based ecommerce brands\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(Shopify, WooCommerce, Squarespace, etc.).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eIndependent online shops that already make\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esome sales\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ebut rely heavily on Instagram\/organic traffic.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eFounders who are\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003enew to Meta ads\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand want a guided way to test\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eFacebook ads for small ecommerce\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eat £5–£10\/day.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ePeople who like\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewritten, step‑by‑step instructions\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003einstead of hours of video.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eIt’s\u003cspan\u003e \u003c\/span\u003e\u003cem\u003enot\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003efor:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ebrands with no product‑market fit or zero sales yet,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ebusinesses who want a full agency‑level strategy, or\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003epeople expecting ads to be profitable from day one.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eIf you’re a small product‑based business that wants to\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003etest Meta ads safely and sensibly\u003c\/strong\u003e, you’re in the right place.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eWhat’s inside the Meta Ads Starter Kit for Product‑Based Shops\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eWhen you buy the kit, you get four core components, all written‑first and designed to work together.\u003c\/p\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e1. Meta Ads Basics for Small Product Shops (Guide)\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eA clear, beginner‑friendly guide to\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta ads for small ecommerce brands\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou’ll learn:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhat Meta ads can and can’t do for\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esmall product‑based businesses\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhen you’re ready (and not ready) to run\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eFacebook ads for your online shop\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eHow to think about budget and expectations at\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e£5–£10\/day\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eThe one‑simple‑account structure to start with:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ea cold\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eprospecting campaign\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor new people,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ea warm\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eretargeting campaign\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor visitors and engagers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ePlain‑English rules for when to\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eturn ads off, tweak or keep learning\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eNo jargon, no deep technical tutorials – just enough understanding to feel confident using the blueprints and checklists.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e2. Campaign Blueprints (Facebook \u0026amp; Instagram Ads for Online Shops)\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThree simple\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta ads campaign blueprints\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eyou can follow instead of guessing inside Ads Manager.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou’ll get 1–2 page blueprints for:\u003c\/p\u003e\n\u003ch4 class=\"text-base font-medium mt-7 mb-3 first:mt-0\"\u003eAlways‑On Prospecting Campaign\u003c\/h4\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eDesigned to run\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eFacebook \u0026amp; Instagram ads for new customers\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eRecommended objective, daily budget range and number of ad sets.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eSimple audience options (broad vs interest‑based) that make sense for\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esmall ecommerce brands\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhat each ad should focus on (hero product, benefit, intro to your brand).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"text-base font-medium mt-7 mb-3 first:mt-0\"\u003eWarm Retargeting Campaign\u003c\/h4\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eA structure for\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eretargeting website visitors and social engagers\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eHow to build warm audiences from:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003esite traffic,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eInstagram\/Facebook engagement,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eadd‑to‑cart events (if available).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhat to say in warm ads (social proof, reassurance, light urgency).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"text-base font-medium mt-7 mb-3 first:mt-0\"\u003eLaunch\/Promotion Booster Campaign\u003c\/h4\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eA short‑term campaign to boost:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003enew product launches,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eseasonal promotions,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003elimited‑time offers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhen to use it and how to avoid “promo burnout”.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eEach blueprint tells you:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ewhich\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta campaign objective\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto choose,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003esuggested\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003edaily budget\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esmall online shop\u003c\/strong\u003e,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ehow many ad sets\/ads to start with,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ewho to target and what angle to use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e3. Checklists: from blank Ads Manager to live campaigns\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eSo you never sit staring at Ads Manager wondering “what do I click next?”\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou’ll get:\u003c\/p\u003e\n\u003ch4 class=\"text-base font-medium mt-7 mb-3 first:mt-0\"\u003ePre‑Launch Ad Account Health Check\u003c\/h4\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eA quick readiness checklist for\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta ads for small ecommerce businesses\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eIs your\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eFacebook Pixel \/ Conversions API\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003einstalled?\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eAre you tracking at least\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ePage View\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ePurchase\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eevents?\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eAre your\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eproduct pages\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eready for paid traffic (clarity, photos, mobile)?\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eCan you safely treat\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e£150–£300\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eas a learning budget over 30 days?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou can run through this in under 20 minutes.\u003c\/p\u003e\n\u003ch4 class=\"text-base font-medium mt-7 mb-3 first:mt-0\"\u003eYour First Campaign in 60 Minutes Checklist\u003c\/h4\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eA\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003estep‑by‑step, tick‑as‑you‑go checklist\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat walks you through:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003echoosing 1–3 hero products to promote,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003edrafting basic ad copy using the copy skeletons,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ecreating your first\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eprospecting campaign\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ein Ads Manager,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ecreating your\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewarm retargeting campaign\u003c\/strong\u003e,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003epublishing both in under an hour (once you’re familiar).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThis is where the kit stops being theory and becomes “click here, do this next”.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e4. Creative Prompts \u0026amp; Copy Skeletons (for Facebook \u0026amp; Instagram ads)\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eNever stare at a blank ad box wondering what to write again.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou’ll get a bank of\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ecreative prompts\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003efill‑in‑the‑blank copy templates\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003etailored to\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eproduct‑based businesses\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e10–20\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ehook and headline prompts\u003c\/strong\u003e, e.g.:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e“[Product type] for people who are done with [annoying alternative]”\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e“Thoughtful gifts for [occasion\/who]”\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e“[Number] ways to make your [space\/moment] feel more [emotion]”\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ePrimary text skeletons\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ecold prospecting ads (introducing your brand\/products),\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ewarm retargeting ads (reassuring and reminding),\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003elaunch\/promo ads (clear deadlines and offers).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eSimple creative concepts\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor product‑based shops:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003estatic image ideas (what to show and how),\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eUGC‑style prompts (unboxings, product‑in‑use scenes),\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eshort scripts you can adapt if you ever want to test simple videos.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThese are written for\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eFacebook \u0026amp; Instagram ads for online shops\u003c\/strong\u003e, not generic “B2B SaaS examples.”\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eWhat you’ll be able to do after using the kit\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eBy the end of one focused weekend with the\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta Ads Starter Kit\u003c\/strong\u003e, you’ll be able to:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eDecide with confidence if you’re ready to run\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta ads for your small online shop\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eSet up a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esimple cold + warm Meta ads structure\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewithout feeling lost in Ads Manager.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eChoose\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e1–3 products or bundles\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat make sense for your first tests.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWrite basic but effective\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eFacebook and Instagram ad copy\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eusing the skeletons.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eUnderstand what to watch in your first 2–4 weeks (at a high level) so you can learn and improve.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou won’t become a media buyer – you’ll become a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eproduct business owner who can run simple, sensible ads tests\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003einstead of avoiding Ads Manager completely.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eHow this Meta Ads Toolkit fits with your other pillars\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThis\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta ads toolkit for product‑based businesses\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis one part of your bigger growth system:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eYour\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/theproductbusinesstoolkit.co.uk\/collections\/seo\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eSEO pillar\u003c\/strong\u003e\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003ehelps your\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eproduct pages rank and convert\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewhen people search on Google.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYour\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/theproductbusinesstoolkit.co.uk\/collections\/retention-email\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eRetention \u0026amp; email pillar\u003c\/strong\u003e\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003ehelps you\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eturn first‑time buyers into repeat customers\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eThis\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta Ads Starter Kit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ehelps you:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ebring more\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003erelevant visitors\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto those optimised pages, and\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003equickly test which products and messages deserve more promotion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eLater, you can move up your Meta ads ladder with:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ea\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta Ads Snapshot Audit (£197)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewhen you’ve run a few tests and want expert eyes, and\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ea\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eFirst Campaign Setup DFY (£225)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eif you’d like someone to design your first structure for you.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003ePricing \u0026amp; format\u003c\/h2\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eProduct:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMeta Ads Starter Kit for Product‑Based Shops\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003ePrice:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e£29\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eFormat:\u003c\/strong\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eWritten guide (Google Doc\/PDF)\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eBlueprint pack (PDF\/DOC)\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eChecklists (printable \/ fillable)\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eCreative prompts \u0026amp; copy skeletons (Google Doc\/PDF)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eDelivery:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eInstant digital access. Work through it at your own pace.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eFAQs\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eDo I need to be on Shopify to use this Meta ads starter kit?\u003c\/strong\u003e\u003cbr\u003eNo. The kit works with any ecommerce platform. Many examples mention\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eShopify store owners\u003c\/strong\u003e, because that’s where a lot of small product‑based brands are, but you can apply the same structure to WooCommerce, Squarespace, Wix, etc.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eIs this a Meta ads course?\u003c\/strong\u003e\u003cbr\u003eNo. It’s a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eDIY Meta ads toolkit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– written guides, blueprints, checklists and prompts. You won’t sit through hours of video. You’ll read, fill in templates and follow short checklists to set up simple campaigns.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eWill this make my Facebook \u0026amp; Instagram ads profitable straight away?\u003c\/strong\u003e\u003cbr\u003eNo honest toolkit can guarantee that. This kit is about:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eavoiding obvious beginner mistakes,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003estarting with a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esimple, proven structure\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor small ecommerce brands, and\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eusing a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003etiny learning budget\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto see what works for your products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eI’ve never run Meta ads before. Is this beginner‑friendly?\u003c\/strong\u003e\u003cbr\u003eYes. It’s written specifically for\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esmall product‑based businesses\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewho are new to Meta ads. No jargon, no assumed prior knowledge, and lots of examples relevant to physical products.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eHow long will this take me to implement?\u003c\/strong\u003e\u003cbr\u003eExpect:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e1–2 hours to read the guide and blueprints,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e1–2 hours to choose products and fill out copy skeletons,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003earound an hour to follow the “Your First Campaign in 60 Minutes” checklist once you’re ready.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou can do it all in one focused weekend or spread it over a couple of evenings.\u003c\/p\u003e","brand":"The Product Business Toolkit","offers":[{"title":"Default Title","offer_id":57567297896796,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"72-hour-meta-ads-snapshot-audit-for-product-shops-facebook-instagram-ads-audit-for-small-ecommerce-brands","title":"72‑Hour Meta Ads Snapshot Audit for Product Shops (Facebook \u0026 Instagram Ads Audit for Small Ecommerce Brands)","description":"\u003cp class=\"mt-4 first:mt-0\"\u003eA written Meta ads account audit for small product‑based businesses that shows you what’s wasting budget, what’s working, and the simplest Facebook \u0026amp; Instagram ads structure to test next.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eIf you’ve been running\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eFacebook and Instagram ads for your online shop\u003c\/strong\u003e, you might be wondering:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e“Which campaigns are actually working?”\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e“Why is my cost per purchase so high?”\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e“Do I really need all these ad sets… or am I just wasting money?”\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eAds managers, agencies and YouTube tutorials can leave you with a more complicated account than you ever wanted – and no clear answer on what to fix first.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e72‑Hour Meta Ads Snapshot Audit for Product Shops\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eone‑off, written Meta ads audit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003edesigned specifically for\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esmall ecommerce and Shopify stores\u003c\/strong\u003e. I dig into your recent Facebook \u0026amp; Instagram ads performance and give you:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ea clear picture of\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewhat’s working\u003c\/strong\u003e,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ea honest view of\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewhat’s wasting budget\u003c\/strong\u003e, and\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ea simple, product‑based\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ecampaign structure\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eyou can test next.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eNo retainers, no ongoing management – just a fixed‑fee, plain‑English\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta ads performance audit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eyou can act on immediately.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eWho this Meta ads audit is for\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThis\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta ads audit for small ecommerce businesses\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis ideal if:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou run a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esmall product‑based brand\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(especially on Shopify or similar).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou’ve already spent some money on\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eFacebook \u0026amp; Instagram ads\u003c\/strong\u003e, but results feel inconsistent or expensive.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYour Meta ads account has\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003emultiple campaigns and ad sets\u003c\/strong\u003e, and you’re not sure which ones to keep, kill or consolidate.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou want a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewritten Facebook ads account audit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eyou can refer back to, not a hard‑to‑follow Zoom call.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou’re ready to keep running your own ads, but want a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eclear, expert second opinion\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ebefore you spend more.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eIt’s not the right fit if:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou haven’t run any Meta ads at all yet (the\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eStarter Kit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eor\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eFirst Campaign Setup\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eare better starting points).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou’re looking for ongoing “done‑for‑you” management (this is a fixed‑fee written audit, not a monthly service).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eWhat I review in your Meta ads account\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThis is a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta ads account audit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efocused on helping small product‑based shops make better decisions with limited budgets.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eI’ll review the last\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e30–90 days\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eof your Meta ads performance (via screenshots\/export or read‑only access) and look at:\u003c\/p\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e1. Recent performance (30–90 days)\u003c\/h3\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eOverall spend and results.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eCost per purchase, cost per add‑to‑cart, or other key events (where available).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eAny obvious red flags (e.g. huge spend with almost no conversions).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e2. Campaign \u0026amp; ad set structure\u003c\/h3\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eCampaign objectives (Sales, Traffic, etc.) and whether they match your goals.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eHow many campaigns and ad sets you’re running.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eBudget split between\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eprospecting (cold)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eretargeting (warm)\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhether your structure is\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003etoo fragmented\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor your current budget.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThis is essentially a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eFacebook ads structure audit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– making sure your account shape makes sense for a small shop.\u003c\/p\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e3. Targeting \u0026amp; audiences\u003c\/h3\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhich audiences you’re using: broad, interest‑based, lookalikes, warm segments.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhether you’re:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eover‑targeting or under‑targeting,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003emissing obvious warm audiences (e.g. site visitors, IG engagers),\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eusing realistic audience sizes for small budgets.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e4. Creative mix (angles, formats, volume)\u003c\/h3\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eTypes of creatives you’re running:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003estatic images, carousels, simple videos, UGC‑style.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eAngles and messages:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eproduct‑focused, benefit‑led, social proof, gift‑focused, etc.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhether you have enough creative variety to learn anything.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThis acts as a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eFacebook ads creative audit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor ecommerce shops – not “is it pretty?”, but “is it clear and fit for purpose?”.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eWhat you receive (written audit deliverables)\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou’ll receive a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eGoogle Doc audit report\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(usually 5–8 pages) within\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e72 hours\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eof sending your intake + screenshots\/read‑only access.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eIt includes:\u003c\/p\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e1. One‑page Snapshot Summary\u003c\/h3\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eWhat you’re doing well\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– 3–5 positives so you know what to keep.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eWhere you’re leaking budget\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– the main issues costing you money.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eTop 5 actions for the next 30 days\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– ordered by impact and ease.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThis is your “read this first” page – perfect to share with a partner or VA.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e2. Structure section: what to keep, kill and consolidate\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eA clear\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta ads structure audit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor small budgets:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhich campaigns\/ad sets to\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ekeep as‑is\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhich to\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eswitch off immediately\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(and why).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhich can be\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003econsolidated\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003einto a simpler structure.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou’ll also get a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003erecommended “simple account structure”\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor your current stage, usually:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e1–2 prospecting campaigns, and\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e1 warm retargeting campaign.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eEach with clear notes on budget split.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e3. Targeting section: recommended audiences for your stage\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eA practical\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003etargeting audit and plan\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eHow to simplify your targeting:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ewhen to go broad,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ewhen to use a couple of key interests,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ewhen lookalikes make sense (or don’t) for your data size.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eRecommended:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ecold audiences,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ewarm audiences (website visitors, IG\/FB engagers, purchasers, add‑to‑carts).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eNotes on minimum audience sizes and realistic expectations for\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esmall ecommerce brands\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou’ll walk away knowing\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewho\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto point your ads at, and who to pause for now.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e4. Creative section: angles, hooks and formats\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou’ll get a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ecreative audit and idea bank\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003etuned to product shops:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhat your current creative mix is missing (e.g. no social proof, no clear product shots, too much text).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003e3–5 hook and angle ideas\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003etailored to your products, e.g.:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eeveryday use vs gift‑focused,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eslow evenings vs practical utility,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eproblem\/solution vs “treat yourself” messaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eSuggestions on which formats to prioritise:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003estatic vs carousel vs simple video,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ewhen to use UGC‑style content.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou can plug these directly into your existing setup or into my\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eStarter Kit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\/\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eFirst Campaign Setup\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eframework.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eHow it works\u003c\/h2\u003e\n\u003col class=\"list-decimal space-y-0.5 mt-2 mb-5 [\u0026amp;_ol]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ol\u0026gt;li]:ml-4 [\u0026amp;_ol\u0026gt;li]:my-1 [\u0026amp;_ol]:list-[lower-alpha] [\u0026amp;_ol_ol]:list-[lower-roman]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eBook your 72‑Hour Meta Ads Snapshot Audit (£197)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou’ll get a confirmation and link to a short intake form.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eComplete the intake form\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eShare:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eyour store URL,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ea quick summary of your products and ideal customer,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eyour ad spend range in the last 30–90 days,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ehow you currently measure success (ROAS, purchases, leads, etc.).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eSend performance data\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eEither:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eprovide read‑only access to your Meta ads account, or\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003esend screenshots\/export of key reports (I’ll tell you exactly what I need).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eI complete your Meta ads audit in 72 hours\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eI review your account using my checklists, plus AI‑assisted pattern spotting where helpful,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ethen write your\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eplain‑English audit report\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eReceive your written report (Google Doc)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eIncludes your one‑page summary, structure\/targeting\/creative sections and 30‑day action plan.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou can implement yourself or use it to brief future help.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003ePricing \u0026amp; format\u003c\/h2\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eService:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e72‑Hour Meta Ads Snapshot Audit for Product Shops\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003ePrice:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e£197\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(fixed fee, one‑off)\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eFormat:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWritten audit in Google Doc format (you can download as PDF if you prefer).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eDelivery time:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWithin\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e72 hours\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eof receiving your completed intake + data\/screenshots.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eScope:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eReview of your\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eexisting\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFacebook \u0026amp; Instagram ads; no live implementation or ongoing management.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eFAQs\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eDo you log into my Meta ads account?\u003c\/strong\u003e\u003cbr\u003eIf you’re comfortable, yes – via read‑only access. If not, I’ll guide you to export\/screenshot the specific reports I need. Either way, you receive the same written Facebook ads audit report.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eIs this a Meta ads coaching call?\u003c\/strong\u003e\u003cbr\u003eNo. This is a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewritten Meta\/Facebook ads audit\u003c\/strong\u003e. There are no calls. You get a clear Google Doc with findings and recommendations you can revisit any time.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eWill you manage my campaigns after the audit?\u003c\/strong\u003e\u003cbr\u003eNot as part of this service. If you’d like help designing your next campaign, you can pair this with the\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta Ads First Campaign Setup (£225)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eDFY offer, which uses the audit as a starting point.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eIs this suitable for very small ad spend?\u003c\/strong\u003e\u003cbr\u003eYes, as long as you’ve run\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esome ads in the last 30–90 days\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(even at low spend). I specialise in\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta ads audits for small ecommerce businesses\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewith modest budgets.\u003c\/p\u003e","brand":"The Product Business Toolkit","offers":[{"title":"Default Title","offer_id":57614754808156,"sku":null,"price":197.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"meta-ads-first-campaign-setup-for-small-product-shops-done-for-you-facebook-instagram-ads-setup","title":"Meta Ads First Campaign Setup for Small Product Shops (Done‑For‑You Facebook \u0026 Instagram Ads Setup)","description":"\u003cp class=\"mt-4 first:mt-0\"\u003eI’ll design your first simple, testable Meta ads campaign for your small ecommerce brand, so you can start learning from Facebook \u0026amp; Instagram ads without wasting budget.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou know Meta ads could help you grow your\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eonline shop\u003c\/strong\u003e, but every time you open Ads Manager you freeze.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou don’t know:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ewhich campaign objective to pick,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ehow much budget to set,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ewho to target, or\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ewhat to write in your first ads.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou don’t want to become a full‑time media buyer. You just want someone who understands\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta ads for small ecommerce businesses\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eset up your first campaign properly\u003c\/strong\u003e, so you can run and learn from it.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta Ads First Campaign Setup for Small Product Shops\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003edone‑for‑you Meta ads campaign setup service\u003c\/strong\u003e. I design a simple, realistic first campaign for your product‑based brand and deliver it as a clear\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eGoogle Doc playbook\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eyou can follow – with an optional add‑on if you want me to build it directly in your Ads Manager later.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eWho this DFY Meta ads setup is for\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThis\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta ads campaign setup service\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis ideal if:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou run a small product‑based ecommerce brand (Shopify or similar).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou’re new to Meta ads or have only boosted posts.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou want to run\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eone test campaign the right way\u003c\/strong\u003e, not a dozen random ones.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou’re happy to implement the setup yourself, but want a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003edone‑for‑you plan\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto follow.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou’re working with\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e£5–£20\/day\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eas a test budget and want to minimise waste.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eIt’s not for:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ebrands spending many thousands per month and needing complex structures,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ebusinesses wanting full ongoing management, or\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003enon‑product‑based offers (courses, local services – this is built for product shops).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eWhat’s included in the Meta Ads First Campaign Setup\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThis is a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003efixed‑fee, one‑campaign setup\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003etailored to your products and budget.\u003c\/p\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e1. Campaign objective, budget \u0026amp; structure\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eI’ll design a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esingle, simple campaign structure\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat makes sense for your stage, usually:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e1 prospecting campaign (cold)\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ewith 1–2 ad sets\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eand 2–4 ads\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou’ll receive clear recommendations on:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eCampaign objective\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(e.g. Sales\/Conversions).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eDaily budget range\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ebased on your comfort level and product pricing.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eHow to split spend between any cold and warm elements (if warm traffic exists).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThis gives you a safe, structured way to start advertising on Facebook \u0026amp; Instagram as a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esmall online shop\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e2. Audience setups (who to target)\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eI’ll define\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewho your ads should reach\u003c\/strong\u003e, based on your products, price point and current audience size.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYour setup will include:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eCold audiences:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eBroad (no interests) and\/or\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e1–2 carefully chosen interests relevant to your niche.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eWarm audiences (if available):\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eWebsite visitors,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eInstagram\/Facebook engagers,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eAdd‑to‑cart without purchase (if volume allows).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eFor each audience, you’ll get:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ea simple description (e.g. “UK, women 25–45, interests in scented candles and home decor”),\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003enotes on why it makes sense for your brand,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eguidance on when to expand or simplify as data grows.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e3. Done‑for‑you ad copy (2–4 ads)\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou’ll receive\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e2–4 complete ad copy sets\u003c\/strong\u003e, ready to paste into Ads Manager:\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eEach set includes:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ePrimary text\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(longer text above the image), such as:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ea clear benefit‑led cold intro,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ea social‑proof‑focused warm message,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eor a launch\/promo variation (if relevant).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eHeadlines\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(the bold line under the image)\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ee.g. “Calm evenings in a soy candle gift set”.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eShort description\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(optional)\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e1–2 short lines to add context (shipping, quality, origin).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eCopy will be written in\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eplain English\u003c\/strong\u003e, matched to your brand tone as much as possible from your intake.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e4. Creative brief for each ad\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou don’t have to guess what your ads should look like.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eFor each ad concept I’ll include a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ecreative brief\u003c\/strong\u003e, covering:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eWhat type of asset to use:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003estatic product photo,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003elifestyle shot,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003esimple UGC‑style video.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eWhat the image\/video should show:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ehero product details vs in‑use scenes,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003econtext (e.g. on a bedside table, worn on a person).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eSuggested text overlay (if any):\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eshort, 3–5 word phrases that won’t clutter your creative.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThe angle:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003esocial proof (reviews, “best‑seller”),\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eproblem\/solution (e.g. “tired of scratchy pyjamas?”),\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ebenefit‑focused (“restful evenings in a candle set”).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou can use these briefs to:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eshoot quick DIY content on your phone,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ebrief a photographer\/UGC creator, or\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eplug into your Creative Studio to generate visuals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e5. Implementation playbook (Google Doc)\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eEverything is delivered in a single\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eGoogle Doc playbook\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eyou can keep and reuse.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eInside the doc you’ll find:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eCampaign summary (objective, daily budget, date range).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eAd set breakdowns (audiences, placements if relevant).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eAd copy and creative briefs grouped together.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eSuggested\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003estep order\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor building the campaign inside Ads Manager.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou (or a VA) can follow it line‑by‑line to build your first campaign.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eHow the DFY Meta ads setup works\u003c\/h2\u003e\n\u003col class=\"list-decimal space-y-0.5 mt-2 mb-5 [\u0026amp;_ol]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ol\u0026gt;li]:ml-4 [\u0026amp;_ol\u0026gt;li]:my-1 [\u0026amp;_ol]:list-[lower-alpha] [\u0026amp;_ol_ol]:list-[lower-roman]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eBook your Meta Ads First Campaign Setup (£225)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou’ll get a confirmation and link to a detailed intake form.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eComplete the intake form\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eShare:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eyour products\/collections,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eideal customer description,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ebrand voice preferences (3 words + examples),\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eyour comfortable daily test budget,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eany previous ads experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eI design your campaign\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eI map your offer to a beginner‑friendly\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta ads campaign setup\u003c\/strong\u003e:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003estructure, audiences, ad copy, creative briefs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eReceive your Google Doc playbook\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eWithin the agreed timeframe (e.g. 5–7 business days), you’ll receive your full setup document.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eYou implement (or add a done‑for‑you build add‑on later)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou (or your team) build the campaign using the doc.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eIf you’d like, we can discuss a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eseparate, optional “I’ll build this in your Ads Manager” add‑on\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eonce you’ve seen the plan.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003ePricing \u0026amp; format\u003c\/h2\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eService:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMeta Ads First Campaign Setup for Small Product Shops\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003ePrice:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e£225\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(fixed fee)\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eFormat:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWritten campaign setup playbook (Google Doc)\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eScope:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eOne core campaign setup (1 campaign, 1–2 ad sets, 2–4 ads), not ongoing management.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eAdd‑ons:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eOptional implementation‑in‑account can be scoped separately later.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eFAQs\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eDo you actually launch the ads for me?\u003c\/strong\u003e\u003cbr\u003eBy default, this is a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewritten campaign setup\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eyou implement yourself. If you’d like me to build it directly in your Ads Manager, we can discuss this as a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eseparate add‑on\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eafter you’ve reviewed the plan.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eDo I need a Meta ads account and pixel already set up?\u003c\/strong\u003e\u003cbr\u003eYes, you’ll need a Meta Business Manager and basic tracking in place (pixel or Conversions API). If you’re not sure, we can quickly sense‑check your readiness before you book.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eIs this only for Shopify stores?\u003c\/strong\u003e\u003cbr\u003eNo, but it’s optimised for\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esmall ecommerce \/ product‑based businesses\u003c\/strong\u003e. Shopify, WooCommerce, Squarespace, Wix, etc. are all fine – as long as you sell physical products online.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eWhat if I’ve never run ads before?\u003c\/strong\u003e\u003cbr\u003eThat’s exactly what this\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003efirst campaign setup service\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis for. You don’t need prior ads experience – the playbook explains what you’re doing and why in plain English.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eWill you optimise the campaign after it goes live?\u003c\/strong\u003e\u003cbr\u003eOngoing optimisation is not included in this package. However, you can later pair this setup with a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eMeta Ads Snapshot Audit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eif you’d like a written review of how your first campaign performed.\u003c\/p\u003e","brand":"The Product Business Toolkit","offers":[{"title":"Default Title","offer_id":57614830666076,"sku":null,"price":225.0,"currency_code":"GBP","in_stock":true}]}],"url":"https:\/\/theproductbusinesstoolkit.co.uk\/collections\/meta-ads.oembed","provider":"The Product Business Toolkit","version":"1.0","type":"link"}