{"title":"SEO","description":"","products":[{"product_id":"seo-starter-kit","title":"SEO Starter Toolkit for Product Shops","description":"\u003cdiv class=\"group\/block relative -ml-10 -mr-12 pl-10 pr-12 pt-5\" data-sentry-component=\"Draggable\" data-sentry-source-file=\"block-draggable.tsx\"\u003e\n\u003cdiv class=\"flow-root\"\u003e\n\u003ch1 data-slate-node=\"element\" class=\"slate-h3 slate-selectable slate-h3 m-0 mb-2 text-xl font-semibold text-inherit\" data-block-id=\"s8YPIdA7xS\"\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003e\u003cspan\u003eSEO Starter Kit for Small Ecommerce \u0026amp; Shopify Product Brands\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003cdiv data-slate-node=\"element\" class=\"slate-h3 slate-selectable slate-h3 m-0 mb-2 text-xl font-semibold text-inherit\" data-block-id=\"s8YPIdA7xS\"\u003e\u003cspan\u003eA DIY ecommerce SEO toolkit for small UK product businesses who want their product pages and collections to actually show up on Google.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-slate-node=\"element\" class=\"slate-h3 slate-selectable slate-h3 m-0 mb-2 text-xl font-semibold text-inherit\" data-block-id=\"s8YPIdA7xS\"\u003e\n\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003ch2 data-slate-node=\"element\" class=\"slate-h3 slate-selectable slate-h3 m-0 mb-2 text-xl font-semibold text-inherit\" data-block-id=\"s8YPIdA7xS\"\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003eWhat you get\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-slate-node=\"element\" class=\"slate-h3 slate-selectable slate-h3 m-0 mb-2 text-xl font-semibold text-inherit\" data-block-id=\"s8YPIdA7xS\"\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003eKeyword + page mapping template\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-slate-node=\"element\" class=\"slate-h3 slate-selectable slate-h3 m-0 mb-2 text-xl font-semibold text-inherit\" data-block-id=\"s8YPIdA7xS\"\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003eProduct page optimisation checklist\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-slate-node=\"element\" class=\"slate-h3 slate-selectable slate-h3 m-0 mb-2 text-xl font-semibold text-inherit\" data-block-id=\"s8YPIdA7xS\"\u003eCollection page optimisation checklist\u003c\/li\u003e\n\u003cli data-slate-node=\"element\" class=\"slate-h3 slate-selectable slate-h3 m-0 mb-2 text-xl font-semibold text-inherit\" data-block-id=\"s8YPIdA7xS\"\u003eInternal linking plan\u003c\/li\u003e\n\u003cli data-slate-node=\"element\" class=\"slate-h3 slate-selectable slate-h3 m-0 mb-2 text-xl font-semibold text-inherit\" data-block-id=\"s8YPIdA7xS\"\u003eHomepage + navigation clarity prompts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat this helps you do\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003eStop guessing what to write\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eMake your existing pages work harder\u003c\/li\u003e\n\u003cli\u003eBuild traffic that doesn’t disappear when you stop posting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho it’s for\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003eSmall product shop owners on Shopify, Etsy, or a simple website\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eAnyone who wants a clear plan (not a marketing degree)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cstrong class=\"slate-bold\"\u003e\u003cspan data-slate-string=\"true\"\u003eHow long does it take?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003e Most people can implement the basics in a weekend.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cstrong class=\"slate-bold\"\u003e\u003cspan data-slate-string=\"true\"\u003eWill this work for my niche?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003e Yes — you’ll tailor keywords and pages to your products.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Product Business Toolkit","offers":[{"title":"Default Title","offer_id":57352979906908,"sku":null,"price":29.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"48-hour-seo-audit","title":"48-Hour Product Page SEO \u0026 Clarity Audit","description":"\u003cdiv data-sentry-source-file=\"block-draggable.tsx\" data-sentry-component=\"Draggable\" class=\"group\/block relative -ml-10 -mr-12 pl-10 pr-12 pb-2 last:pb-0\"\u003e\n\u003cdiv class=\"flow-root\"\u003e\n\u003cdiv data-block-id=\"MIwruDANR-\" class=\"slate-p slate-selectable slate-p m-0 leading-relaxed text-inherit\" data-slate-node=\"element\"\u003e\n\u003cp\u003e\u003cspan\u003eA written, plain-English audit of your key product pages so you know exactly what to fix first to get found on Google and turn more visitors into buyers.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-block-id=\"MIwruDANR-\" class=\"slate-p slate-selectable slate-p m-0 leading-relaxed text-inherit\" data-slate-node=\"element\"\u003e\n\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003ch3 class=\"mt-4 first:mt-0\"\u003eBy the end of the audit, you'll have:\u003c\/h3\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eA clear view of\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewhere your product pages are holding you back\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(SEO + clarity + trust).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eA\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eprioritised fix list for the next 30 days\u003c\/strong\u003e, written so you can implement it yourself (or with your toolkit).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eA better understanding of how\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ehomepage, collections and product pages work together\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor search and sales.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eSpecific examples of\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eimproved titles, meta descriptions and product copy snippets\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eyou can lift and apply.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003eWhat You Receive:\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eA single Google Doc, usually 5–8 pages:\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e1. 1-page Snapshot Summary\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"list-style-type: none;\"\u003e\n\u003cul\u003e\n\u003cli\u003e“What’s working” – 3–5 quick wins they already have in place.\u003c\/li\u003e\n\u003cli\u003e“What’s costing you sales\/visibility” – 3–5 key issues.\u003c\/li\u003e\n\u003cli\u003eTop 5 actions for the next 30 days.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e2. Homepage \u0026amp; Collection Review (1–2 pages)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"list-style-type: none;\"\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eSEO basics: title, meta, headings, on-page text.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eClarity: who it’s for, what they sell, where to click.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eTrust: social proof, policies, delivery clarity.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e3–5 recommended changes, with example wording.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e3. Product Page SEO \u0026amp; Clarity Review (for 3 products) (2–3 pages)\u003c\/strong\u003e\u003cbr\u003eFor each of the 3 product pages:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"list-style-type: none;\"\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhat’s working (1–2 bullets).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhat’s unclear or missing (SEO, benefits, objections, images).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eSpecific recommendations:\n\u003cul\u003e\n\u003cli style=\"list-style-type: none;\"\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eImproved SEO title \u0026amp; meta description examples.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eSuggested opening paragraph angle.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eBullet\/FAQ ideas.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eAny key internal links to add.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e4. 30-Day Action Plan (1–2 pages)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"list-style-type: none;\"\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eWeek 1: “Fix these 3–5 things first” (quick wins).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWeek 2: “Upgrade these product page elements” (copy, images).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWeek 3–4: “Add 1–2 supporting content pieces” (blog\/guides) and repeat process for next set of products.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eOptional: where your SEO Starter Kit \/ Playbook plug in as resources.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003eWhat this isn't:\u003c\/h3\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eThis is not a technical SEO audit – I won’t go into crawl logs or custom code fixes. Instead, it’s focused on\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eproduct page SEO and customer clarity you can actually change yourself\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou’ll get\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eexamples and fix lists\u003c\/strong\u003e, not just a score or a vague checklist.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eI’ll show you\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewhere to start in the next 30 days\u003c\/strong\u003e, not drown you in an 80‑point report.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eLimited slots\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003eLimited to \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cstrong class=\"slate-bold\"\u003e\u003cspan data-slate-string=\"true\"\u003e5 audits per week\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003e so you get a fast turnaround.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Product Business Toolkit","offers":[{"title":"Default Title","offer_id":57364695974236,"sku":null,"price":197.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"seo-product-page-makeover-for-small-ecommerce-brands","title":"SEO Product Page Copy Makeover for Small Ecommerce \u0026 Shopify Brands (3 Pages)","description":"\u003cp class=\"mt-4 first:mt-0\"\u003eDone-for-you SEO product page copywriting for small product-based shops – I fully rewrite 3 key product pages so they’re clear, compelling and ready to rank.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eIf you’re already selling online but most visitors skim your product pages and leave, it’s usually not because your products are bad.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eIt’s because:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eyour product titles don’t match what people are actually searching,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eyour descriptions feel flat or confusing, and\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eyour pages don’t answer the simple questions buyers have before they click “Add to cart”.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eGeneric SEO advice tells you to “add keywords”. Copywriting advice tells you to “tell a story”. Neither of those helps you sit down and\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003efix 3 real product pages this month\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eSEO Product Page Copy Makeover – Starter Bundle\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a done-for-you service where I take 3 of your most important product pages and:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003egive them\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eSEO-focused titles and meta descriptions\u003c\/strong\u003e,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003erewrite the copy so it sounds like you and speaks to your real customers, and\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003emake each page much more likely to rank\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eand\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003econvert.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou walk away with copy you can paste straight into Shopify (or your platform of choice), plus a structure you can reuse on future products.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eWho this is for\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThis makeover is for you if:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou run a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esmall product-based ecommerce shop\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(especially on Shopify).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou already get some traffic or sales, but your product pages feel\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003emuddled, generic or thin\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou don’t have the time or headspace to learn SEO copy from scratch – you just want\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e3 key pages done properly\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou like\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewritten, no-fluff communication\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand are happy to fill in a short intake form.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou want copy that feels like\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eyou\u003c\/em\u003e, not like a robot, while still using\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eSEO best practices\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eIf you’re still at the idea stage or don’t yet know who your ideal customer is, this offer is probably too soon. If you’re selling, but under-optimised, you’re in the right place.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eWhat’s included in the Starter Bundle (3 product pages)\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eFor each of your 3 chosen product pages, you get:\u003c\/p\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e1. SEO foundations for each page\u003c\/h3\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eKeyword focus\u003c\/strong\u003e\u003cbr\u003eA clear main keyword phrase for each product page (what your ideal customer might actually type into Google).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eNew SEO title (meta title)\u003c\/strong\u003e\u003cbr\u003eShort, search-friendly and benefit-led, tailored to your brand.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eNew meta description\u003c\/strong\u003e\u003cbr\u003eUp to ~155 characters, written to attract clicks – includes your main keyword, key benefits and a gentle call to action.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e2. Fully rewritten product descriptions (ready to paste)\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou get a complete, structured product description for each page:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eNew product name \/ on-page H1\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(clear and descriptive, keyword-aware where natural).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eIntro paragraph (2–4 sentences)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat quickly answers:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhat is this?\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWho is it for?\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhat does it help them do\/feel?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eBenefit bullets (3–5)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat explain how the product helps, not just what it is.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eFeature\/details bullets (3–5)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor size, materials, options and key specs.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eCare \/ how-to-use line(s)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eso buyers know how to look after or use the product.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eMini FAQs (2–3)\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat tackle common objections (fit, scent strength, delivery, gifting, etc.).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eAll written in plain English, aligned with your brand voice.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e3. Image alt text \u0026amp; internal linking suggestions\u003c\/h3\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eAlt text suggestions\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor 3–5 key images per product:\u003cbr\u003eshort, descriptive lines to support accessibility and SEO.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eInternal link suggestions\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor each product page:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ewhich collection(s) to link to,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ewhich blog posts or guides to link from or to,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eexample sentences to use as anchor text.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThese make your product pages more connected and easier for both customers and Google to navigate.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e4. One easy-to-read delivery document\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eAll three makeovers are delivered in a single Google Doc, clearly labelled per product:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e“Before” snapshot (optional, brief).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e“New SEO title \u0026amp; meta description” section.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e“New on-page copy” (intro, bullets, FAQs) ready to paste.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e“Alt text \u0026amp; internal link suggestions”.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eOptional notes: “Why this version works better” (1–2 bullets).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou can hand this to whoever updates your website, or paste the copy in yourself.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eHow it works (step-by-step)\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eStep 1 – Book your Starter Bundle\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou complete checkout and receive a link to a short intake form.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou’ll share:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e3 product URLs,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ea short description of your ideal customer,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e3 words for your brand voice,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eany must-mention details (e.g. certifications, ingredients, special processes).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eStep 2 – I review and rewrite your 3 product pages\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eBehind the scenes, I:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ereview your existing product pages and any linked content,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003esense-check keywords and product positioning,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003edraft SEO titles, meta descriptions and copy using my own frameworks (and AI as a drafting helper, where useful),\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ethen edit everything by hand so it feels natural, clear and on-brand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eStep 3 – Receive your makeover document\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eWithin\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e7 business days \u003c\/strong\u003eyou’ll receive:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ea Google Doc with all 3 product page makeovers,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ecopy-and-paste sections for your SEO fields and product descriptions,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003esuggestions for alt text and internal links.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eStep 4 – Implement \u0026amp; ask for tweaks\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou (or your developer) paste the copy into your store.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou can request\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eone round of light revisions\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewithin 7 days of delivery (small tweaks, not full rewrites).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eWhat kind of results can you expect?\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eI can’t guarantee rankings (no one ethical can), but this makeover is designed to:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003emake your product pages\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003emuch clearer for humans\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– who it’s for, what it does, why it’s worth it,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ealign your titles and descriptions with\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003erealistic keyword phrases\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eyour customers might search,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003egive you a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ereusable structure\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eyou can apply to future products,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ereduce pre-purchase friction by answering common questions upfront.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eOver time, that tends to mean:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003emore relevant traffic,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ebetter add-to-cart and conversion rates,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003efewer “what is this \/ how do I…?” DMs and emails.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003ePricing \u0026amp; scope\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eSEO Product Page Copy Makeover – Starter Bundle (3 Pages)\u003c\/strong\u003e\u003cbr\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eInvestment: £250\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eIncludes:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e3 fully rewritten, SEO-conscious product pages.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eNew SEO titles and meta descriptions for each page.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eAlt text and internal linking suggestions.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eOne round of light revisions within 7 days.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eScope is intentionally small and focused so you can\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esee a noticeable difference on your 3 most important products\u003c\/strong\u003e, without committing to a huge copy project.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eFAQs\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eQ. Do I need to be on Shopify?\u003c\/strong\u003e\u003cbr\u003eNo. The structure works for any ecommerce platform. Many clients are on Shopify, so some of my language leans that way, but you can use this makeover on WooCommerce, Wix, Squarespace, etc.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eQ. Will this fix my technical SEO?\u003c\/strong\u003e\u003cbr\u003eNo. This is\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003enot\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ea technical SEO audit. I’m focusing on the parts you can control easily as a small product-based business owner: product titles, descriptions, meta tags, on-page copy, and internal links.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eQ. Can you do more than 3 product pages?\u003c\/strong\u003e\u003cbr\u003eFor this Starter Bundle, the scope is 3 pages. If you’d like more pages after we’ve worked together, we can discuss a follow-on package, but I recommend starting with your top 3 first.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eQ. What if I don’t know my brand voice?\u003c\/strong\u003e\u003cbr\u003eYou don’t need a 20-page brand deck. I’ll ask you for:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e3 words that describe how you’d like to sound,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eany examples of past copy that feel like “you”,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eany words or tones you want to avoid.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eI’ll also look at your website to match your existing tone.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eQ. How quickly will I get my new copy?\u003c\/strong\u003e\u003cbr\u003eTurnaround is typically\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewithin 7 business days\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eof receiving your completed intake form and product links. You’ll see the current turnaround on the checkout page.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eQ. Can you upload the copy into my store for me?\u003c\/strong\u003e\u003cbr\u003eRight now this is a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewritten-only service\u003c\/strong\u003e. I’ll provide everything in a clear Google Doc – you or your tech person can paste it into your store. (If you’re really stuck with this, you can mention it in your intake and we can discuss light implementation help.)\u003c\/p\u003e","brand":"The Product Business Toolkit","offers":[{"title":"Default Title","offer_id":57482061578588,"sku":null,"price":250.0,"currency_code":"GBP","in_stock":true}]},{"product_id":"product-page-seo-playbook-for-small-ecommerce-brands","title":"Product Page SEO Playbook for Small Ecommerce \u0026 Shopify Brands","description":"\u003cp class=\"mt-4 first:mt-0\"\u003eA practical, written playbook and set of templates to help you turn your existing product pages into SEO-ready, conversion-focused assets – in a couple of focused weekends.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYour product pages work hard.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThey’re where strangers decide whether to spend money with you or click away. But most small product-based shops:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003ewrite product descriptions in a rush,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ecopy and paste supplier text, or\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003erely on a few bullet points and hope for the best.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThe result?\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou feel\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003einvisible on Google\u003c\/strong\u003e,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eyour best products don’t get the attention they deserve, and\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eyour pages don’t really sound like you or your customers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou don’t need a huge SEO course or a copywriting degree. You need a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eclear, written framework\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eyou can apply to every new product page you publish.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eProduct Pages That Sell \u0026amp; Rank – Playbook\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis that framework: a written, step-by-step guide with templates, checklists and examples to help small ecommerce and Shopify brands upgrade their product pages in a few focused weekends.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eWho this playbook is for\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThis is for you if:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou run a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esmall product-based ecommerce shop\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(many will be on Shopify, but any platform is fine).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou have product pages live, but you know they’re\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003enot doing your products justice\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou rely heavily on social media and want\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003emore stable, searchable traffic\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou like\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eplain-English how-tos\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand want to work through things at your own pace, in writing.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eYou want a repeatable system you can use every time you add or update a product.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eIf you’re starting from zero products, this will still help, but it’s especially powerful if you already have live product pages you can improve.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eWhat’s inside – at a glance\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eWhen you buy\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eProduct Pages That Sell \u0026amp; Rank – Playbook\u003c\/strong\u003e, you get:\u003c\/p\u003e\n\u003col class=\"list-decimal space-y-0.5 mt-2 mb-5 [\u0026amp;_ol]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ol\u0026gt;li]:ml-4 [\u0026amp;_ol\u0026gt;li]:my-1 [\u0026amp;_ol]:list-[lower-alpha] [\u0026amp;_ol_ol]:list-[lower-roman]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eA written, no-fluff guide to\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ehow product page SEO actually works\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor small product-based brands.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eA\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003estep-by-step framework\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor rewriting existing product pages (you don’t have to start from scratch).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ePlug-and-play\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eproduct description templates\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor different types of products (e.g. simple, story-led, giftable).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eChecklists to make sure each page is both\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esearch-friendly and customer-friendly\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eA simple\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003e8-week upgrade plan\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto improve your most important product pages without burning out.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eAll delivered as a written PDF\/Google Doc you can work through with a cup of tea and your laptop.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eInside the playbook – in more detail\u003c\/h2\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e1. How product pages “talk” to Google and customers\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou’ll learn, in plain English:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eWhat Google actually looks for on a product page (and what doesn’t matter nearly as much as people say).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eThe difference between\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ekeywords for products\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003evs\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ekeywords for blog posts\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eHow your\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ehomepage, collections, product pages and blogs\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efit together to drive sales.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eNo jargon, no overwhelming diagrams – just enough understanding so the rest of the playbook makes sense.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e2. Choosing realistic keywords for product pages\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou’ll get:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eA simple method to pick a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003emain keyword phrase\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor each product (without expensive tools).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eExamples of good vs unhelpful keywords for product-based businesses.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eGuidance on when to go\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eniche and specific\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003evs when to keep it broader.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eA short worksheet to map:\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eyour top 10–20 products,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003etheir primary keyword focus, and\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ewhere they sit in your collections\/content.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThis ties neatly into your existing\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eQuick Win Keyword Swipe File\u003c\/strong\u003e, if you’re using the SEO Starter Kit.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e3. The “Sell \u0026amp; Rank” product page structure\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eThis is the heart of the playbook: a repeatable structure you can apply to each product page.\u003c\/p\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou’ll get:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eA\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eProduct Page Blueprint\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ethat covers:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eSEO title \u0026amp; meta description,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eon-page H1 and intro,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003ebenefit bullets,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003efeature\/details bullets,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003esocial proof and FAQs,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003einternal links and alt text.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eAnnotated examples showing:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eweak vs strong intros,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003efeatures-only bullets vs benefit-led bullets,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003evague pages vs clear, specific pages.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou’ll see how to turn “cotton t-shirt with nice feel” into something that actually helps the right buyer say “yes”.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e4. Product description templates you can adapt\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou’ll have several\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003efill-in-the-blank templates\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor different product types, for example:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eShort \u0026amp; punchy template\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– for simple products like candles, prints and accessories.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eStory-led template\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– for handmade, premium or design-led products where the story matters.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eGift-focused template\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– for gift sets, personalised products and seasonal ranges.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eEach template includes:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eIntro paragraph prompts,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003espace for benefits and features,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003esuggested FAQs,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003evariations for different tones (e.g. cosy, playful, minimalist).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou’ve already created some of these for your toolkit – the playbook can expand and annotate them, showing\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003ewhy\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eeach part works and how to adapt across your catalogue.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e5. SEO \u0026amp; UX checklist for each product page\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou’ll get a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eprintable or duplicate-able checklist\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor each page you improve, covering:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eKeyword placement (title, intro, bullets, meta, alt text).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eClarity for new visitors (who it’s for, what it does, why it’s worth it).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eTrust signals (delivery, returns, reviews, guarantees).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eInternal links (collections, related products, helpful content).\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eMobile-friendliness and readability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eTick through it as you work, so you know when a page is “good enough to ship”.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3 class=\"text-lg font-medium mt-7 mb-3 first:mt-0\"\u003e6. 8-week Product Page Upgrade Plan\u003c\/h3\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eTo avoid overwhelm, the playbook includes a realistic roadmap:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eWeek 1–2:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ePick your top 5 money-making products and map keywords.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eWeek 3–4:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eRewrite 2–3 product pages using the blueprint and templates.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eWeek 5–6:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eImprove your connected collection pages and add media\/alt text.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eWeek 7–8:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eAdd 1–2 supporting blog posts and repeat the process for the next batch of products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou can compress this into a couple of\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eintense weekends\u003c\/strong\u003e, or follow it steadily alongside your day-to-day work.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eHow this playbook fits with the other offers\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eIf you already have:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eSEO Starter Kit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– this playbook goes deeper on\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eproduct page copy and structure\u003c\/strong\u003e, building on the foundations and templates you already have.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eIf you’re thinking about:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eProduct Page SEO Audit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eor\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eDone-for-You Makeover\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– the playbook is your DIY option and an ideal follow-up for rolling the same improvements across your whole range.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou can use the playbook to:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003edo it all yourself,\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eor use it to brief and sanity-check any copywriting help you hire in the future.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eWhat you’ll be able to do after working through it\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eBy the end of the playbook, you’ll be able to:\u003c\/p\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003eConfidently choose\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esearchable, realistic keywords\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor your key products.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eRewrite product pages so they’re\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eclear, specific and customer-centred\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eAdd the right\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eSEO elements\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(titles, meta, headings, alt text) without overthinking.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eCreate a\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003erepeatable process\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor every new product or collection you launch.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003eGradually turn your product catalogue into a set of\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003esearchable, sales-ready pages\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003eYou won’t become an SEO technician – and you don’t need to. You’ll be a product business owner who knows how to make each product page pull its weight.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eFormat and Access\u003c\/h2\u003e\n\u003cul class=\"list-disc space-y-0.5 mt-2 mb-5 [\u0026amp;_ul]:my-0 last:mb-0 [\u0026amp;\u0026gt;li]:ml-4 [\u0026amp;\u0026gt;li]:my-2 [\u0026amp;_ul\u0026gt;li]:ml-4 [\u0026amp;_ul\u0026gt;li]:my-1 [\u0026amp;_ul]:list-[circle] [\u0026amp;_ul_ul]:list-[square]\"\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eFormat:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWritten playbook (PDF\/Google Doc), optional worksheets and checklists.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eLength:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eDesigned to be read and implemented over a couple of weekends, not months.\u003c\/li\u003e\n\u003cli class=\"leading-relaxed\"\u003e\n\u003cstrong class=\"font-semibold text-foreground\"\u003eAccess:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eInstant digital download, lifetime access to this version\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2 class=\"text-xl font-semibold mt-7 mb-3 first:mt-0\"\u003eFAQs\u003c\/h2\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eQ. Do I need any special tools or apps?\u003c\/strong\u003e\u003cbr\u003eNo. You can use this with your existing ecommerce platform and free tools like Google Search Console. No paid SEO software required.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eQ. Will this help if I’m not on Shopify?\u003c\/strong\u003e\u003cbr\u003eYes. The principles are platform-agnostic. Some examples and screenshots lean Shopify, because that’s where many small product shops are, but you can apply everything to WooCommerce, Squarespace, Wix, etc.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eQ. Is this beginner-friendly?\u003c\/strong\u003e\u003cbr\u003eYes. It’s written for small product-based business owners who don’t want jargon. You’ll see plain-English explanations, before\/after examples, and templates you can copy rather than theory-heavy chapters.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eQ. How is this different from the SEO Starter Kit?\u003c\/strong\u003e\u003cbr\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eSEO Starter Kit\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis about getting your\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eoverall SEO foundations\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ein place and publishing SEO-friendly content.\u003cbr\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eProduct Pages That Sell \u0026amp; Rank Playbook\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003egoes deeper specifically into\u003cspan\u003e \u003c\/span\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eproduct page copy and structure\u003c\/strong\u003e, giving you more detailed frameworks, examples and templates for those pages.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"mt-4 first:mt-0\"\u003e\u003cstrong class=\"font-semibold text-foreground\"\u003eQ. Do I need your audit or DFY services for this to work?\u003c\/strong\u003e\u003cbr\u003eNo. This playbook is designed so you can self-serve. If you later decide you want expert eyes on your pages or want me to rewrite specific products, the playbook gives us a common language and structure to work from.\u003c\/p\u003e","brand":"The Product Business Toolkit","offers":[{"title":"Default Title","offer_id":57484196249948,"sku":null,"price":79.0,"currency_code":"GBP","in_stock":true}]}],"url":"https:\/\/theproductbusinesstoolkit.co.uk\/collections\/seo.oembed","provider":"The Product Business Toolkit","version":"1.0","type":"link"}