SEO Product Page Copy Makeover for Small Ecommerce & Shopify Brands (3 Pages)

Done-for-you SEO product page copywriting for small product-based shops – I fully rewrite 3 key product pages so they’re clear, compelling and ready to rank.

If you’re already selling online but most visitors skim your product pages and leave, it’s usually not because your products are bad.

It’s because:

• your product titles don’t match what people are actually searching,
• your descriptions feel flat or confusing, and
• your pages don’t answer the simple questions buyers have before they click “Add to cart”.

Generic SEO advice tells you to “add keywords”. Copywriting advice tells you to “tell a story”. Neither of those helps you sit down and fix 3 real product pages this month.

The SEO Product Page Copy Makeover – Starter Bundle is a done-for-you service where I take 3 of your most important product pages and:

• give them SEO-focused titles and meta descriptions,
• rewrite the copy so it sounds like you and speaks to your real customers, and
• make each page much more likely to rank and convert.

You walk away with copy you can paste straight into Shopify (or your platform of choice), plus a structure you can reuse on future products.

Who this is for

This makeover is for you if:

• You run a small product-based ecommerce shop (especially on Shopify).
• You already get some traffic or sales, but your product pages feel muddled, generic or thin.
• You don’t have the time or headspace to learn SEO copy from scratch – you just want 3 key pages done properly.
• You like written, no-fluff communication and are happy to fill in a short intake form.
• You want copy that feels like you, not like a robot, while still using SEO best practices.

If you’re still at the idea stage or don’t yet know who your ideal customer is, this offer is probably too soon. If you’re selling, but under-optimised, you’re in the right place.

What’s included in the Starter Bundle (3 product pages)

For each of your 3 chosen product pages, you get:

1. SEO foundations for each page

• Keyword focus
  A clear main keyword phrase for each product page (what your ideal customer might actually type into Google).

• New SEO title (meta title)
  Short, search-friendly and benefit-led, tailored to your brand.

• New meta description
  Up to ~155 characters, written to attract clicks – includes your main keyword, key benefits and a gentle call to action.

2. Fully rewritten product descriptions (ready to paste)

You get a complete, structured product description for each page:

• New product name / on-page H1 (clear and descriptive, keyword-aware where natural).
• Intro paragraph (2–4 sentences) that quickly answers:
  • What is this?
  • Who is it for?
  • What does it help them do/feel?
• Benefit bullets (3–5) that explain how the product helps, not just what it is.
• Feature/details bullets (3–5) for size, materials, options and key specs.
• Care / how-to-use line(s) so buyers know how to look after or use the product.
• Mini FAQs (2–3) that tackle common objections (fit, scent strength, delivery, gifting, etc.).

All written in plain English, aligned with your brand voice.

3. Image alt text & internal linking suggestions

• Alt text suggestions for 3–5 key images per product:
  short, descriptive lines to support accessibility and SEO.

• Internal link suggestions for each product page:

  • which collection(s) to link to,
  • which blog posts or guides to link from or to,
  • example sentences to use as anchor text.

These make your product pages more connected and easier for both customers and Google to navigate.

4. One easy-to-read delivery document

All three makeovers are delivered in a single Google Doc, clearly labelled per product:

• “Before” snapshot (optional, brief).
• “New SEO title & meta description” section.
• “New on-page copy” (intro, bullets, FAQs) ready to paste.
• “Alt text & internal link suggestions”.
• Optional notes: “Why this version works better” (1–2 bullets).

You can hand this to whoever updates your website, or paste the copy in yourself.

How it works (step-by-step)

Step 1 – Book your Starter Bundle

• You complete checkout and receive a link to a short intake form.
• You’ll share:
  • 3 product URLs,
  • a short description of your ideal customer,
  • 3 words for your brand voice,
  • any must-mention details (e.g. certifications, ingredients, special processes).

Step 2 – I review and rewrite your 3 product pages

Behind the scenes, I:

• review your existing product pages and any linked content,
• sense-check keywords and product positioning,
• draft SEO titles, meta descriptions and copy using my own frameworks (and AI as a drafting helper, where useful),
• then edit everything by hand so it feels natural, clear and on-brand.

Step 3 – Receive your makeover document

Within 7 business days you’ll receive:

• a Google Doc with all 3 product page makeovers,
• copy-and-paste sections for your SEO fields and product descriptions,
• suggestions for alt text and internal links.

Step 4 – Implement & ask for tweaks

• You (or your developer) paste the copy into your store.
• You can request one round of light revisions within 7 days of delivery (small tweaks, not full rewrites).

What kind of results can you expect?

I can’t guarantee rankings (no one ethical can), but this makeover is designed to:

• make your product pages much clearer for humans – who it’s for, what it does, why it’s worth it,
• align your titles and descriptions with realistic keyword phrases your customers might search,
• give you a reusable structure you can apply to future products,
• reduce pre-purchase friction by answering common questions upfront.

Over time, that tends to mean:

• more relevant traffic,
• better add-to-cart and conversion rates,
• fewer “what is this / how do I…?” DMs and emails.

Pricing & scope

SEO Product Page Copy Makeover – Starter Bundle (3 Pages)
Investment: £250

Includes:

• 3 fully rewritten, SEO-conscious product pages.
• New SEO titles and meta descriptions for each page.
• Alt text and internal linking suggestions.
• One round of light revisions within 7 days.

Scope is intentionally small and focused so you can see a noticeable difference on your 3 most important products, without committing to a huge copy project.

FAQs

Q. Do I need to be on Shopify?
No. The structure works for any ecommerce platform. Many clients are on Shopify, so some of my language leans that way, but you can use this makeover on WooCommerce, Wix, Squarespace, etc.

Q. Will this fix my technical SEO?
No. This is not a technical SEO audit. I’m focusing on the parts you can control easily as a small product-based business owner: product titles, descriptions, meta tags, on-page copy, and internal links.

Q. Can you do more than 3 product pages?
For this Starter Bundle, the scope is 3 pages. If you’d like more pages after we’ve worked together, we can discuss a follow-on package, but I recommend starting with your top 3 first.

Q. What if I don’t know my brand voice?
You don’t need a 20-page brand deck. I’ll ask you for:

• 3 words that describe how you’d like to sound,
• any examples of past copy that feel like “you”,
• any words or tones you want to avoid.

I’ll also look at your website to match your existing tone.

Q. How quickly will I get my new copy?
Turnaround is typically within 7 business days of receiving your completed intake form and product links. You’ll see the current turnaround on the checkout page.

Q. Can you upload the copy into my store for me?
Right now this is a written-only service. I’ll provide everything in a clear Google Doc – you or your tech person can paste it into your store. (If you’re really stuck with this, you can mention it in your intake and we can discuss light implementation help.)